Jelena offers a different, sharp-eyed take on the “fashion statement” by pulling out all the stops with her incredibly-creative, vibrantly-colorful designs, incomparable prints and couture looks. As Lovely Apple’s totally committed to sustainability, all items are handcrafted in the label’s design studio in Switzerland. From the word ‘go’ in 2021, the brand has made a name for itself, hitting the world stage with its collection – in Switzerland during the Basel Art Week, Serbia Fashion Week in Serbia, followed by runways in Dubai and Paris. The latest collection, in the limelight during Paris Fashion Week, and called Zodiac Collection, draws its inspiration from astrology coupled with digital innovation like QR codes, and asserts the brand’s trailblazing identity and signature.